Sponsored Posts and Columns run in the main editorial area and in the Sponsored only section. Sponsored Editorials and Posts are some of the best ways to put your message in front of the thousands of readers who come to Kansas City Car Action. With these “content marketing” options, a story about your business or organization shows up in the main editorial area of the site with the latest news. This “native” format provides advertisers with a channel for reaching local readers when they are most actively engaged on the site, increasing the chances of catching their attention. What’s more, once a piece of sponsored content is published on KansasCityCarAction.com, it stays on the site forever — meaning your story will be discoverable via search engines for years to come. Your post coupled with Kansas City Car Action relevant ranking in Google can be a very powerful tool in increasing your sites organic search rankings. This means you will generate more search results from Google without having to buy the ever more expensive AdWords. What’s the difference between a Sponsored Post and a Sponsored Editorial? How much do they cost? A Sponsored Post is a single piece of sponsored content, and can run on the site whenever the advertiser would like (subject to availability).